How to brand a hotel by Nickelodeon

When we made our reservations at the Nickelodeon Hotel (by Holiday Inn) for our Disneyworld/Florida vacation I was a little nervous. I wasn't sure I really wanted to spend 3 days in a hotel that was all about Dora, Spongebob, Jimmy Neutron and all the other Nick yahoos.. but I have to say, I really enjoyed it, and it opened my eyes to what can be done when a company puts all their resources into the design of something really really big. Down to every last detail, this place is high style, but on a kids level. The wallpaper, the shower curtains, even the soap and the "No Smoking" signs wore the Nick brand. It was slimed from top to bottom, but somehow it was fun and not overwhelming. I think it was the way they used contemporary furniture and fixturing the elevated the design and made it something to enjoy rather than beating the guest over the head.

One interesting thing.. it was a Holiday Inn, but the Holiday Inn brand is nowhere to be seen. I think that just shows the level of commitment that Nickelodeon had, it was all or nothing.