Are you ready?

It's coming to a store near you. Are you ready? Wal-Mart is changing the entire store experience. No longer will you be crashing carts like the demolition derby at the county fair - now the aisles will be open and easy to navigate. No longer will you leave with a head ache caused by information over load - the shelves are being cleaned up with consistant messaging. No longer will you see a hodge-podge of messages, signs, literature, and displays touting each individual product. It's about the shopper now. This is a big change for suppliers, who will need to re-evaluate how to communicate their brand. But, in the end, it is the consumer who spends the dollars, and they have spoken up. Sick of not being able to find what they want, can't understand where to look for it, and tired of comparing products, then coming home with the wrong one. All of this is changing. See for yourself. Here are pics from the prototype store that will define all others.

Electroluminescence

This is cool. Finally a temporary display using lights in an effective way. This technology is great. The endcap piece had an image that lit up intermittantly, and really drew some attention. The pallet for Prilosec took it one step further and the lights chased slowly around the clock image in the background, giving the feel of a ticking clock or stopwatch. Stopped traffic in "action alley". Well done.

Typically in the past, lights were done with LED's, and was used sparingly as cost with this type of display is usually a major hinderance to anything other than printing and special diecuts. Apparently, the technology has become more affordable as seen by these recent displays in Wal-Mart. Can't wait to spec this myself.

http://www.sdrts.com/point-of-purchase.html