This is cool. Finally a temporary display using lights in an effective way. This technology is great. The endcap piece had an image that lit up intermittantly, and really drew some attention. The pallet for Prilosec took it one step further and the lights chased slowly around the clock image in the background, giving the feel of a ticking clock or stopwatch. Stopped traffic in "action alley". Well done.
Typically in the past, lights were done with LED's, and was used sparingly as cost with this type of display is usually a major hinderance to anything other than printing and special diecuts. Apparently, the technology has become more affordable as seen by these recent displays in Wal-Mart. Can't wait to spec this myself.
http://www.sdrts.com/point-of-purchase.html
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